Thomson Reuters is the trusted resource for answers to product and industry questions for professionals in every industry. So we positioned Thomson Reuters as "the answer company," branding the company with an iconic “a.” This positioning in turn led to the idea of “a-pods,” places where people can experience, engage and interact with Thomson Reuters' digital, data and intelligence projects. Within these "a-pods," people can take in a film or interact, ask questions and find answers. The pods themselves are fixed. The content is fluid and updated.